Target Marketing
Resist the temptation to be too general in the hopes of getting a larger slice of the market..


As Egypt’s leading audio specialists, MD provides installations for Shopping Malls, Restaurants, Bars, Cafes, Hotels & Resorts, Supermarkets & Hypermarkets, Airports and Airlines. MD is a clear cut above the rest. As we provide private and in store radio to numerous businesses across Egypt and worldwide we are able to provide you the opportunity to communicate with customers whilst in store. Advertising via MD Publishing’s numerous On-Air sites gives you the opportunity to reach the customers at the point of purchase, across all MD Publishing on air sites either simultaneously or by individual location. The new look channel provides an engaging method to communicate your brand or product message across our estate.


“75% of buying decisions are made at the point of purchase”

MD Publishing On-Air has an advantage over traditional media as it is able to directly target the consumer and affect their buying decisions there and then used in conjunction with traditional media MD Publishing On-Air improves the impact of your campaign.

“An increase of more than 10% uplift in sales has been proven on previous MD Publishing campaigns”

MD Publishing On-Air advertising and sponsorship triggers impulse buying and is able to significantly enhance traditional point-of-sale and above-the-line campaigns.

With our target marketing service, we have broken the market into segments and give you the opportunity to concentrate your marketing efforts on a few key segments.

The beauty of this service is that it makes the, promotion, pricing and distribution of your products and/or services easier and more cost effective.  It allows you also to reach a percentage of the market sector that otherwise was unreachable by other media means.

Our market segmentation is done in many ways;

  • Geographic segmentation – based on location such as home addresses;

  • Demographic segmentation – based on measurable statistics, such as age or income;

  • Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.

For instance we target the EXPAT community through a familiar and comfortable medium. Expat Community Radio in clubhouses across Cairo - Maadi, Mohandiseen and Heliopolis. Notice boards in prime locations across Egypt - International schools, expat women’s clubs, numerous embassies, expat clubhouses, the rugby club, Maadi club, USAID club and with a web portal that is a service provider to the EXPATS that has some 3000 true daily visits we can provide access to some 19,000 expats.

Remember t
oday's consumers are more marketing-savvy than ever before and don't like to be "lumped" with others. And because the consumer marketplace has become so differentiated, it's a misconception to talk about the marketplace in any kind of general way anymore. Now, you have to decide whether to market to socioeconomic status or to gender or to region or to lifestyle or to technological sophistication.

Contact us NOW to explore the opportunities available to target your desired market sector.